What is SEO? and how it works?
Search engine optimization (SEO) is the skill and educated ability of designing Web pages that will assist and help in the ability of getting more visibility of find ability in major search engines and Google especially.
SEO is achieved by optimizing certain areas or "elements" within the Hyper Text Mark up Language coding of each and every web page. These HTML areas in the code are particularly read by search engines programmable spider bots and, depending on the level of optimization, this SEO can create a bigger & better possibility of getting your website indexed accurately and thus attracting more new traffic to your website.
There are quite a lot of techniques and opinions about how a web page within a website should be optimized, and a lot of this actually depends on the type of site, its content, purpose and competition, its target audience etc. But for all purposes, search engine optimization depends totally and heavily on the appropriate & accurate use of keywords and key phrases that express the site's content.
Keywords should first appear is in the TITLE section of the page's source code. They should also be visible in the META description segment where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or key phrases describing the site's product, services or content.
Preferably, the source code for each and every web page in the web site will also have its own unique keywords listed. Each page title should use one or more of these unique keywords for maximum search engine optimization.
Since SEO relies and depends so heavily on keywords, the most important keywords and key phrases should be used liberally in the first two paragraphs of the content of each page, and then sprinkled throughout the body of the contents of the site. The last paragraph of every page should also be keyword rich. A suggested rule of thumb is to reach for keyword density between 5-15%. Fine discernment must be used to bring into play keywords abundantly without getting too recurring or monotonous.
Another important placement for keywords is in the H1 and H2 header fields of each page. The most important keywords or key phrases should be found here.
Other tips for helping search engine optimization or SEO are naming image files and anchors with keywords. Anchors, also called crosslink’s, and they are references to other web pages within the same web site.
Ultimately links to and from external sites, called back links are also important, as search engine spider bots navigate by links too. The text in your page that points to external links can contain rich keywords too.
